BMM4263/BET3023 FRANCHISE MANAGEMENT
IJAZAH SARJANA MUDA PENTADBIRAN PERNIAGAAN (KEPUJIAN)
This course emphasizes the important aspects of starting and managing a franchise business. Specific attention is placed on the characteristics of the franchisor and franchisee; evaluation of franchising opportunities; legal concerns of franchising; the development of appropriate strategies and the successful planning, implementation and launching of a new business